Privacy Policy

Who we are

trad (“we”, “us”) operates the website at www.trad.co.in and is building modern banking services for global trade — multicurrency accounts, payments and trade finance. This policy covers the trad website and any information you share with us through it.

Information we collect

We collect information you give us directly and information collected automatically as you use the site.

• Information you provide: when you request a financing quote, run a buyer check or start a conversation, you may share your name, email address, phone number, company details and your buyer's country or financing needs.
• Usage information: we use privacy-friendly analytics to understand how visitors use the site. This includes pages viewed, the financing check you run, and actions such as clicking through to a quote or financing detail.

How we use your information

• To respond to your enquiries and follow up on quote requests.
• To operate and improve the website and its tools, including the buyer financing checker.
• To understand aggregate usage so we can build features our users actually need.
• To meet legal and regulatory obligations.

Analytics and cookies

We use PostHog as our analytics tool. It records anonymised events — such as which pages you view and how the financing checker performs — so we can improve the product. We do not use advertising trackers, and we do not sell your data to third parties.

Sharing your information

We only share your information with service providers we rely on to run the website (for example, hosting and analytics), and only to the extent needed to provide those services. We never sell personal information. We may disclose information where required by law or to protect our rights.

Data retention

We keep personal information only as long as needed for the purposes described in this policy, or as required by law. When it is no longer needed, we delete or anonymise it.

Your rights

Depending on where you are, you may have rights to access, correct, or delete the personal information we hold about you, and to object to or restrict certain processing. To exercise any of these rights, contact us using the details below.

Changes to this policy

We may update this policy from time to time. Changes are posted on this page with an updated “last updated” date. Significant changes will be highlighted when they are made.

Contact us

Questions about this policy or your data? Write to us at sapan@trad.co.in or jayanth@trad.co.in, reach us on WhatsApp at +91 96620 51990 or follow trad on LinkedIn.